Post by account_disabled on Feb 27, 2024 0:49:35 GMT -6
Ask the right question To help the user's identification process, one of the most common measures is to ask them a question. Rhetoric , of course. The fulcrum, in fact, does not lie in the question, but in the answer. Let's give some examples: "tired of the usual holidays?", "are you looking for a safe and quick diet?", "are you sure you want to buy a used car"?. In all these cases the answer is "yes" and the solution is obviously the product/service that is being promoted. If for the call to action (explained below), the imperative is better, to attract attention the interrogative form is often the best because it attracts attention (even graphically) and engages in a direct dialogue between us and those who read us . It is no coincidence that we often use the second person singular or, at most, plural if we are addressing a group of people. The intent is always the same: to create empathy , interpret the frustrations and/or desires of buyers to propose a solution that is perfectly in line with their expectations and aspirations.
The medical field , in particular, makes extensive use of this type of Panama mobile number list communication, bringing the symptoms to the foreground to suggest the remedy, all in the simplest language possible . Better a “Toothache? Stop suffering and book a visit immediately” or “Trigeminal neuralgia? Stop suffering and book a visit immediately”: everyone knows what it feels like to have a toothache, but not everyone knows what is meant by trigeminal neuralgia which, moreover, risks scaring rather than reassuring. Terminology, therefore, can make a difference. 3) Not just words: better to use numbers Persuasive copywriting cannot do without another element, concreteness . In fact, no one is indifferent to the numerical component of certain information, especially if we are talking about very large or very small numbers , depending on the advantage we want to underline and the term of comparison. Whether it is percentages, tables or even dates, numbers manage to give reliability to what we are saying, precisely by virtue of their neutrality. Let's think about the difference that finding the words "organic" on the packaging of our famous cereals can make compared to "100% organic": it is the same information, in theory, but in practice the percentage reinforces the concept, implicitly guaranteeing that all ingredients with which the cereals are made meet the express requirement.
Of course, even the numbers can be artfully disguised or formulated in a biased way: saying "102 years of experience" is not the same as saying "over 100 years of experience", for the same reason as above. Every now and then, going nuts is an excellent persuasive copywriting technique. 4) Hic et hoc : trigger a sense of urgency Do you know the White Rabbit from Alice in Wonderland, the one who is perpetually late, always busy running left and right because he is chased by the hands? Here, in a certain sense, persuasive copywriting is the translation of her way of life and she must know how to exploit it to her advantage. Triggering a sense of urgency is in fact one of the most effective methods to activate the unconscious mechanism that underlies impulse purchasing . Spending too much time in front of the shelves or endlessly scrolling through a page is not the goal of those who use persuasive copywriting techniques, whose sole purpose is, as we said at the beginning, to push people into action. This is why among its ingredients there are also the hic et hoc , or the here and now : phrases such as "buy now", "take advantage now", "only for today..." etc., urge the consumer to proceed as quickly as possible time possible to purchase or click, so as not to miss an opportunity that, starting tomorrow, may no longer exist.
The medical field , in particular, makes extensive use of this type of Panama mobile number list communication, bringing the symptoms to the foreground to suggest the remedy, all in the simplest language possible . Better a “Toothache? Stop suffering and book a visit immediately” or “Trigeminal neuralgia? Stop suffering and book a visit immediately”: everyone knows what it feels like to have a toothache, but not everyone knows what is meant by trigeminal neuralgia which, moreover, risks scaring rather than reassuring. Terminology, therefore, can make a difference. 3) Not just words: better to use numbers Persuasive copywriting cannot do without another element, concreteness . In fact, no one is indifferent to the numerical component of certain information, especially if we are talking about very large or very small numbers , depending on the advantage we want to underline and the term of comparison. Whether it is percentages, tables or even dates, numbers manage to give reliability to what we are saying, precisely by virtue of their neutrality. Let's think about the difference that finding the words "organic" on the packaging of our famous cereals can make compared to "100% organic": it is the same information, in theory, but in practice the percentage reinforces the concept, implicitly guaranteeing that all ingredients with which the cereals are made meet the express requirement.
Of course, even the numbers can be artfully disguised or formulated in a biased way: saying "102 years of experience" is not the same as saying "over 100 years of experience", for the same reason as above. Every now and then, going nuts is an excellent persuasive copywriting technique. 4) Hic et hoc : trigger a sense of urgency Do you know the White Rabbit from Alice in Wonderland, the one who is perpetually late, always busy running left and right because he is chased by the hands? Here, in a certain sense, persuasive copywriting is the translation of her way of life and she must know how to exploit it to her advantage. Triggering a sense of urgency is in fact one of the most effective methods to activate the unconscious mechanism that underlies impulse purchasing . Spending too much time in front of the shelves or endlessly scrolling through a page is not the goal of those who use persuasive copywriting techniques, whose sole purpose is, as we said at the beginning, to push people into action. This is why among its ingredients there are also the hic et hoc , or the here and now : phrases such as "buy now", "take advantage now", "only for today..." etc., urge the consumer to proceed as quickly as possible time possible to purchase or click, so as not to miss an opportunity that, starting tomorrow, may no longer exist.